Memory & code thresholds
Google Play will begin enforcing thresholds for dynamic memory, bitmap memory, and DEX code optimization. Apps that miss them may see reduced visibility and publishing capabilities.
AndroidiOS
Mobile application quality
Build for the store. Earn the user.
RSC develops iOS and Android applications around the highest practical standards for core value, user experience, technical quality, privacy, and security.
Store readiness is not a final checklist. It is part of product strategy, design, engineering, testing, and ongoing support.
- 4
- quality pillars
- 2
- store ecosystems
- 1
- accountable team
OFFICIAL GUIDANCEANDROID / APP QUALITY
Google Play update · August 2026
The quality bar is moving.
Secure device migration
Apps with sign-in will be expected to restore a user’s authenticated state securely on a new Android device through the Restore Credentials API and Zero-Tap Sign-In.
Our quality standard
Four standards. One product.
Google frames app quality through four connected pillars. Apple reinforces the same outcome through its Safety, Performance, Design, and Legal requirements. RSC treats them as one delivery system.
Core value
A strong app solves a real problem for a defined audience. We validate the need, prioritize the essential use cases, build purposeful feature depth, and keep store claims aligned with what the product actually delivers.
User experience
We design intuitive onboarding, adaptive layouts, accessible interactions, coherent visual systems, and clear permission moments. The goal is not simply to be usable, but to feel considered on every supported device.
Technical quality
Stability, startup time, rendering, memory use, battery impact, and device coverage are engineering concerns from the start. We profile, test, monitor, and optimize before technical debt becomes a user problem.
Privacy & security
We minimize data and permissions, request access in context, protect data in transit and at rest, design authentication carefully, and make consent, policies, and account controls understandable to users.
Pillar icons are sourced from the official Android app quality guidelines.
Cross-platform discipline
Platform-specific rules. Consistent product judgment.
Measured performance and designed-for-safety experiences.
- Monitor crashes, ANRs, startup, rendering, and Android vitals.
- Control dynamic memory, bitmap lifecycle, DEX optimization, and background work.
- Use adaptive layouts, accessibility guidance, and in-context permission requests.
- Plan secure state restoration for device migration and sign-in continuity.
Complete, refined products with clear privacy boundaries.
- Submit stable, on-device-tested builds with complete metadata and reviewer access.
- Deliver adequate utility through original, app-like features and a refined interface.
- Use power and device resources efficiently across supported Apple hardware.
- Minimize data, explain permissions, protect accounts, and support account deletion.
Built into delivery
Quality is a workflow, not a gate.
Each stage produces evidence for the next. Product intent informs design, design informs implementation, and production measurements inform every release that follows.
- 01
Define the value
Identify the audience, the job the app must do, and the smallest credible product that delivers lasting utility.
- 02
Design the experience
Map accessible journeys, adaptive layouts, onboarding, error states, permissions, and account controls before implementation.
- 03
Engineer & measure
Test stability, startup, rendering, memory, network behaviour, battery use, security boundaries, and real-device performance.
- 04
Prepare & operate
Complete store metadata, reviewer access, privacy materials, release monitoring, and the feedback loop for future updates.
Platform requirements change over time. RSC designs against current published guidance and reviews it again before submission. Final approval and store placement remain decisions of Google Play and Apple.
Build with confidence