SEO Terms & Lingo

If you want to beef up the SEO for your Calgary business, the first step is to learn the lingo. SEO utilizes several acronyms and industry terms that can be daunting at first glance.  Learn the terms and lingo associated with SEO in our glossary.

What is search engine optimization?


In a nutshell, search engine optimization (SEO) is the process of improving the visibility and ranking of a website on a search engine such as Google or Bing so that more users visit it.  More specifically SEO refers to improving the “unpaid” or “organic” search results of a search engine.  Razor Sharp Consulting has been helping Calgary clients with search engine optimization since 2016.

How do we do it?

Backlink Building

High quality back-links remain one of the strongest ranking factors. We have many ethical tactics to gain back-links for your website.

Content Creation

Our team of copywriters and web designers can transform your website into a search engine optimized, converting, website.

Website Structure

The structure and layout of a web page can have a lot to do with how it is ranked and seen by search engines. Our team can optimize the content to make it more indexable.

Improve your ranking today!

Let our team go to work for you to improve the organic and inorganic search results!
Search Engine Optimization
$400 / starting at monthly
Ethical search engine optimization (SEO) services offered ranging from content generation and keyword management to re-design and development of your website with SEO in mind.

Frequently Asked SEO Questions (FAQ)


How long until my search results improve?

While every engagement is different Razor Sharp Consulting is usually able to achieve some quick wins with every client that show almost immediate improvements.  Typically we start to see drastic improvements within about 4-6 weeks.

How will we know it's working?

Through the use of Analytics, the Google Search Console, and other tools that make up our secret sauce, we are able to determine fairly reasonably whether our changes have had an impact or not.

How many months is a typical SEO engagement?

Razor Sharp Consulting typically asks clients to sign up for a 3-6 month minimum engagement.  With results typically taking 4-6 weeks, it is best to have the opportunity for several iterations.