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You can easily generate leads for your business for $FREE and start making money today.  This how-to guide will show you how to use your LinkedIn profile to generate 10-20 solid leads for your business every day.  Follow up on those leads and you will start making money today!

Razor Sharp Consulting was not sponsored by any of the software mentioned in this how-to guide.

LinkedIn Profile


Keep your LinkedIn profile up-to-date.  Your profile is your chance to make a good first impression.  These 5 tricks will help you setup your LinkedIn profile to start generating leads.

1. Use Images

Images help draw the readers eye to different parts of your profile.  Images can also showcase your product offering, or portfolio pieces.

  • Hire a professional photographer to take your headshots.
  • Update your profile header image.

2. Job Position Details

Your profile will be read by potential clients or people interested in your products or services.  Adding details to each of your positions will allow readers to get a better idea of your experience.

3. Write a Strong Summary (aka Bio)

Your summary is the first thing that people will see, and likely read, when they come to your profile.  Use your summary as a place to show your personality, and really engage the user on what you do.

  • Start with a catchy opening statement
  • Include search terms in your summary
  • Don’t be afraid to show personality
  • Add context to your career story
  • Don’t go overboard with special characters

4. Set Your Public URL

Your public URL is a direct link to your profile that you can share with others.  By default, LinkedIn profile URL’s are not easily human readable. Visit LinkedIn support for instructions

Mine is www.linkedin.com/in/cottinghammike easy to remember if you know my name.

5. Create an Eye-Catching Headline

Your headline does not have to be your job title and company.  Use the space to showcase your specialty, value proposition, or your “so what?”.  The more specific you can be about what differentiates you from the competition, the better.

Generate Leads For FREE!


Now that your LinkedIn profile is up-to-date it is time to put it to work for your business and start generating leads.  These tools can generate 10-20 solid leads for your business every day!

If you skipped the first step and came directly here, your results may be limited.

Install Google Chrome

You will need to use Google Chrome browser to work with these tools.  If you do not have Google Chrome installed, you can download it from Google here: https://www.google.com/chrome/

Install LinkedHelper Chrome Extension

The key to generating leads on LinkedIn is the LinkedHelper Chrome extension.  Install the chrome extension here: https://linkedhelper.com/download

Collect, Select & Invite 2nd & 3rd Contacts

The first step to generating leads is to find the contacts that you want to pitch your business to.  The LinkedHelper chrome extension has this as one of the options allowing you to find contacts and automatically invite them to connect.

The Process
  1. Search for contacts that you want to connect with
  2. Collect as many contacts as you want, we’d recommend 150
  3. Invite contacts to connect!

LinkedHelper is designed to collect contacts from the results of a LinkedIn search.  If you are not on a search results page when you click collect, the tool will ask you which search page you would like to collect from.

Search Tips

Use the filter on the search page to search for specific roles, titles, companies, locations, and more.

The LinkedIn search is more sophisticated than you might think, try these searches for yourself:

owner AND (Calgary OR Airdrie)

This simple search will show you all contacts that are owners and are located within Calgary or Airdrie.

(CFO OR Finance OR Accountant) AND Calgary AND NOT (Shaw Or Telus)

This search a lot more complex, it will find all contacts with CFO, Finance, or Accountant in their headline.  Contacts will be further filtered to just Calgary.  We then decided to exclude Shaw and Telus from the results.

Message to Recently Added Connections

The next step to generating leads is to reach out to all of the people that have recently accepted your connection request.  The LinkedHelper chrome extension has this as one of the options allowing you to automatically follow up with recently added connections.

Message Tips
  • Use the LinkedHelper template variables in your messages.
  • Try to make the message sound authentic
  • Remember the three R’s (Relevance, Reward, Request)

 

It is important that your message is relevant to the reader.  Use their name, company, and position to help engage them.  Make sure to tell them how they will benefit from a relationship with you.  Lastly, you want to make your request for an introduction / discovery call.

Thank you for reading!

Thank you for reading!  We hope that this guide has given you some insight into how you can use free tools to generate leads for your business.  Please let us know if this guide helps you and we’ll give you a shout-out below.

This obviously only scratches the surface of lead generation and business automation.  Contact us if you want to dive deeper, or see how Razor Sharp can generate even more leads for your business.